New York Liberty - Campaign Plan

August 2024

In my Principles of Sport and Event Marketing II class, we had to pick a company, do a Strength, Weakness, Opportunities & Threats (SWOT) analysis on them and then develop a campaign to improve one or multiple of their weaknesses. (figure out what i did and change this sentence)

This canva presentation goes into detail on the background of New York Liberty and why we chose the specific campaign that we did.

Our campaign project for this class ended up being the highest marked assignment in this course she had ever given, so I am very proud of this project. (change this sentence)

Toronto Humane Society Brand Audit & Campaign

August 2024

For my Non-Profit Cause Related Marketing class we were asked to choose a Canadian Based Non-Profit Charity and complete a brand audit on them. Once the audit was completed our group developed a campaign idea to help reduce the cost of veterinary services and other costs animal care costs.

This canva presentation goes through the background, financial analysis, situational assessment, SWOT analysis and my groups campaign idea for the Toronto Humane Society.

Plufl Hugl Cooling Body Pillow Integrated Marketing Campaign

August 2024

In my Integrated Marketing Campaign & Digital Marketing course, I led the development of a comprehensive campaign for the Plufl Hugl Cooling Body Pillow. Our team conducted in-depth research on the market for pregnancy pillows, analyzing competitors to strategically position our product. We then crafted a detailed creative brief, guiding the development of a cohesive marketing strategy.

The campaign included a series of promotional materials, such as a commercial, radio spot, transit and magazine ads, direct email marketing, an event plan, and digital marketing initiatives. This Canva presentation highlights our vision for each element, showcasing the integrated approach we took to promote the Plufl Hugl Cooling Body Pillow.

Sales Pitch - Lense (Mobile Phone App)

April 2024

In my Applied Business Communications course, I scripted and filmed a sales pitch for Lense, an iPhone app designed to assist event organizers in collecting and managing attendee photos. I conducted thorough research on the app, defined the target market, and identified key selling points to strengthen its market positioning. The pitch incorporated a strong hook, compelling value proposition, feature-benefit analysis, and concluded with a clear call to action.

 

Filmed using Canon T5i and edited on iMovie.

Something Blue - Tiffany & Co. Brand Extension

April 2024

In my Marketing Management we completed a Brand Extension Marketing Plan. We were tasked with picking a company and developing a new product outside their current offerings.

We chose Tiffany & Co. and Sparking Wine as our product, naming it "Something Blue" after the wedding tradition "Something Borrowed, Something Blue."

This presentation shows our idea, how we would go about promoting it, and some of the sales projections.

Hamilton Steel - WNBA Campaign Plan

April 2024

For my Principles of Sport and Event Marketing final project, a Hamilton Steel fictional WNBA team. My task was to choose a Canadian brand to promote to the team.

The Canva presentation showcases the I chose, Lululemon. The campaign included the traditional advertising, digital media, virtual & live events and cause alliance tactics.

Freshii Vitamints - Gum - Product Campaign

March 2024

In my Principles of Sport and Event Marketing course, I was tasked with developing a marketing campaign for the launch of Freshii Vitamints – Gum. I selected Landmark Cinemas as the partnering brand to support the product's promotion, providing a strategic rationale for this choice. The accompanying Canva presentation outlines my decision and details the campaign's approach, including traditional advertising, digital media, virtual and live events, and cause-related marketing strategies to effectively raise awareness for Freshii Vitamints – Gum.