This section highlights my work creating social media content during my internship at Dystonia Medical Research Foundation (DMRF) Canada. From September to December 2024, I developed and managed content for their social media channels, including posts on Instagram, Facebook, and Twitter. These posts were designed to raise awareness, engage followers, and support key campaigns and initiatives for the foundation.

Through these posts, I demonstrated my ability to create visually compelling content, craft engaging captions, and align messaging with organizational goals. You can explore the full range of my social media work by visiting DMRF Canada’s social media pages (@dystonia_canada).

Brand Marketing

This section highlights my work in brand storytelling and marketing strategy, specifically focusing on my contributions to the Dystonia Medical Research Foundation (DMRF) Canada. It includes projects that demonstrate my ability to craft compelling narratives and develop strategic marketing materials that effectively communicate a brand’s mission and value.

Featured work includes:

• Case for Support: A comprehensive document created for DMRF Canada, outlining their brand story, mission, and goals to support fundraising and awareness efforts.
• Freedom to Move Sponsorship Package: A refined document created for DMRF Canada, outlining the event details, mission, and the need for support to attract corporate and community partners.

These projects reflect my ability to create strong, cohesive brand messaging that resonates with diverse audiences and drives engagement and support.

Mock Email Campaign Designs

In this section, you'll find a selection of mock email campaigns that showcase my skills in email marketing. These designs illustrate my ability to craft visually appealing, audience-targeted content with clear messaging and effective calls-to-action.

The campaigns featured include:

• Green House Juice Black Friday Email Campaign
• H&M Holiday Collection Email Campaign

Each example demonstrates my attention to detail, strategic approach to email marketing, and focus on driving engagement through compelling design and content.

School Projects

This section highlights a selection of projects I completed during my post-graduate studies at George Brown College in Toronto. It includes Creative Briefs, Campaign Plans, Brand Audits, and Brand Extension Marketing Plans—each offering insight into my approach to marketing strategy and execution.

Some of the featured projects include:

• New York Liberty - Campaign Plan
• Toronto Humane Society Brand Audit & Campaign
• Plufl Hugl Cooling Body Pillow Integrated Marketing Campaign
• Sales Pitch - Lense (Mobile Phone App)
• Something Blue - Tiffany & Co. Brand Extension
• Hamilton Steel - WNBA Campaign Plan
• Freshii Vitamints - Gum - Product Campaign

These projects showcase my skills in campaign development, brand evaluation, and market strategy, reflecting my ability to address diverse marketing challenges with creative and strategic solutions.